BUILT IN BUFFALO is the comprehensive NIL program for all UB student-athletes. Our program is designed to maximize opportunities for UB student-athletes to build their own brand and monetize their name, image, and likeness. Additionally, BUILT IN BUFFALO aims to foster greater engagement with the Western New York community, providing UB fans and supporters with new ways to connect and interact with their favorite Buffalo Bulls!
Shop UB Student-Athlete Merch at TWO NIL Stores!
The UB Athlete's Thread store features individual product pages for each UB student athlete who’s opted into the program.
Fans, friends and family can now purchase your officially licensed UB gear at AthletesThread.com
Unlocking the power of name, image, and likeness [NIL], the NIL Store platform empowers athletes to amplify their brand and earn money on every purchase. More than fanwear; it's a celebration of putting athletes first.
University at Buffalo Athletics NIL Pillars
Our policy outlines the permissible ways UB student athletes can monetize their name, image and likeness and includes topics of facility usage, logo usage, conflicts, and other critical information regarding NIL activities.
University at Buffalo Student Athlete Logo Use
This campus policy outlines the permissible ways a UB student athlete can access the University’s logos and IP during NIL activities. Crafted by a committee of UB campus staff, the policy provides avenues for athletes to work with University partners and vendors on cobranded NIL activities.
University at Buffalo Campus NIL policy
This campus policy mirrors the Athletics policy and provides in-depth information, definitions, and links.
