Leadership Statement from the Vice President and Director of Athletics
6/9/2025 11:57:00 AM | General
Buffalo, N.Y. - This past Friday marked a historic moment in NCAA Division I Athletics. With Judge Claudia Wilken granting final approval to the House settlement, a new era begins on July 1—one in which student-athletes will be able to share in athletics-generated revenue alongside their institutions.
At the University at Buffalo, we have been preparing for this transformative opportunity for over a year. In close alignment with President Dr. Satish Tripathi and university leadership, we made the decision to opt in. Implementation of this new framework is already underway, and we are finalizing the systems, resources, and engagement opportunities that will empower our student-athletes and connect our community in new and meaningful ways. We are committed to ensuring that our Division of Athletics not only adapts to this new landscape but thrives within it.
Our mission remains clear: to provide our student-athletes with a first-class collegiate experience—one that empowers them to succeed in the classroom, in competition, in the community, and in life after sport. To achieve this, we must continue to build a strong foundation of self-generated revenue through fundraising, sponsorships, and ticket sales.
In addition to revenue sharing, student-athletes at UB will continue to benefit from Name, Image, and Likeness (NIL) opportunities with external businesses. We're excited to see growing interest from corporate partners who are eager to support our athletes in meaningful and innovative ways.
To ensure these partnerships are transparent and aligned with national best practices, NIL activities will now be reported through a new online platform called NIL Go. This system is designed to uphold a consistent set of standards developed by the newly established College Sports Commission, with guidance from Deloitte.
As we move into this next phase, we will be sharing more details on how alumni, fans, and business partners can get involved. Your continued support—through fundraising, sponsorships, and engagement—will be essential to helping us build a sustainable model that empowers our student-athletes and elevates UB Athletics.
I am deeply grateful for the unwavering support of our alumni, fans, and the Western New York community. Your belief in our mission and your commitment to our student-athletes make everything we do possible. As we enter this new chapter, we do so with optimism, alignment, and a shared purpose.
Together, we will shape the future of UB Athletics—one that reflects the values of our university, the strength of our community, and the limitless potential of our student-athletes.
Thank you for standing with us—Horns Up and Go Bulls!
Mark Alnutt
Vice President and Director of Athletics
University at Buffalo
At the University at Buffalo, we have been preparing for this transformative opportunity for over a year. In close alignment with President Dr. Satish Tripathi and university leadership, we made the decision to opt in. Implementation of this new framework is already underway, and we are finalizing the systems, resources, and engagement opportunities that will empower our student-athletes and connect our community in new and meaningful ways. We are committed to ensuring that our Division of Athletics not only adapts to this new landscape but thrives within it.
Our mission remains clear: to provide our student-athletes with a first-class collegiate experience—one that empowers them to succeed in the classroom, in competition, in the community, and in life after sport. To achieve this, we must continue to build a strong foundation of self-generated revenue through fundraising, sponsorships, and ticket sales.
In addition to revenue sharing, student-athletes at UB will continue to benefit from Name, Image, and Likeness (NIL) opportunities with external businesses. We're excited to see growing interest from corporate partners who are eager to support our athletes in meaningful and innovative ways.
To ensure these partnerships are transparent and aligned with national best practices, NIL activities will now be reported through a new online platform called NIL Go. This system is designed to uphold a consistent set of standards developed by the newly established College Sports Commission, with guidance from Deloitte.
As we move into this next phase, we will be sharing more details on how alumni, fans, and business partners can get involved. Your continued support—through fundraising, sponsorships, and engagement—will be essential to helping us build a sustainable model that empowers our student-athletes and elevates UB Athletics.
I am deeply grateful for the unwavering support of our alumni, fans, and the Western New York community. Your belief in our mission and your commitment to our student-athletes make everything we do possible. As we enter this new chapter, we do so with optimism, alignment, and a shared purpose.
Together, we will shape the future of UB Athletics—one that reflects the values of our university, the strength of our community, and the limitless potential of our student-athletes.
Thank you for standing with us—Horns Up and Go Bulls!
Mark Alnutt
Vice President and Director of Athletics
University at Buffalo
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