Buffalo Athletics and Learfield Bring Unparalleled Sponsorship Opportunities to Market
6/18/2026 9:53:00 AM | General
BUFFALO, NY –University at Buffalo Athletics and Learfield's Bulls Sports Properties are excited to announce the availability of two first-of-its-kind sponsorship opportunities, jersey patches and on-field logos. These assets will provide pioneering brand partners a unique opportunity to place branding across all UB intercollegiate athletic programs and on-campus athletic facilities ahead of the August start of the 2026-27 college athletics season.
As two of the most lucrative brand opportunities available in the college sports landscape, both of which were recently approved by the NCAA, jersey patch and on-field logo sponsorships provide a previously unmatched level of brand visibility. For corporate sponsors, that visibility creates enhanced brand affinity within the ardent and widespread college sports fanbase while placing significant support behind student-athletes and their programs at a crucial time in the new era of college sports.
"Building on the momentum of our previous naming rights initiative, we are excited to introduce this new opportunity to market," said Mark Alnutt, Vice President and Director of Athletics. "Aligning with Buffalo-based and national brands through our uniforms and playing surfaces creates a distinctive platform to elevate their visibility while meaningfully investing in the success and experience of our student-athletes."
On gamedays, jersey patch sponsorship at Buffalo is estimated to reach more than 13.4 million TV viewers and generate over 22 million impressions annually. Beyond gameday, an omnichannel approach will expand visibility to provide 365 days of coverage and north of 29 million social media impressions across all sports and platforms as centerpiece assets continue to receive additional exposure through highlights reels, action photos, and NIL content distributed year-round.
On-field logos provide exponential brand visibility growth in their own right, averaging 16 minutes of screen time per game on top of an additional 3.8 million estimated annual gameday impressions.
When coupled with additional assets available through Bulls Sports Properties such as digital marketing services, NIL activation, storytelling video content, and school intellectual property integration, these centerpiece assets provide the most lucrative opportunity ever to create authentic connection with the most passionate fanbase there is – college sports fans.
"These are opportunities that, with the right brand partner, are going to create a lasting impact for both organizations," said Chuck Gray, Interim General Manager of Bulls Sports Properties. "We're eager to match these assets with brand partners that share our vision for UB Athletics, have a passion for the Buffalo community, and embrace the opportunity to enhance the college sports experience for our UB student-athletes."
Bulls Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is the exclusive multimedia rights holder for Buffalo Athletics and collaborates with the Bulls on all sponsorship opportunities. Since their respective approvals, Learfield has shown industry-leading success in delivering impactful jersey patch and on-field logo partnerships across the college athletics ecosystem.
If you or your brand is interested in jersey patch partnership or additional sponsorship opportunities, please contact Bulls Sports Properties Interim General Manager Chuck Gray today at chuck.gray@learfield.com.
As two of the most lucrative brand opportunities available in the college sports landscape, both of which were recently approved by the NCAA, jersey patch and on-field logo sponsorships provide a previously unmatched level of brand visibility. For corporate sponsors, that visibility creates enhanced brand affinity within the ardent and widespread college sports fanbase while placing significant support behind student-athletes and their programs at a crucial time in the new era of college sports.
"Building on the momentum of our previous naming rights initiative, we are excited to introduce this new opportunity to market," said Mark Alnutt, Vice President and Director of Athletics. "Aligning with Buffalo-based and national brands through our uniforms and playing surfaces creates a distinctive platform to elevate their visibility while meaningfully investing in the success and experience of our student-athletes."
On gamedays, jersey patch sponsorship at Buffalo is estimated to reach more than 13.4 million TV viewers and generate over 22 million impressions annually. Beyond gameday, an omnichannel approach will expand visibility to provide 365 days of coverage and north of 29 million social media impressions across all sports and platforms as centerpiece assets continue to receive additional exposure through highlights reels, action photos, and NIL content distributed year-round.
On-field logos provide exponential brand visibility growth in their own right, averaging 16 minutes of screen time per game on top of an additional 3.8 million estimated annual gameday impressions.
When coupled with additional assets available through Bulls Sports Properties such as digital marketing services, NIL activation, storytelling video content, and school intellectual property integration, these centerpiece assets provide the most lucrative opportunity ever to create authentic connection with the most passionate fanbase there is – college sports fans.
"These are opportunities that, with the right brand partner, are going to create a lasting impact for both organizations," said Chuck Gray, Interim General Manager of Bulls Sports Properties. "We're eager to match these assets with brand partners that share our vision for UB Athletics, have a passion for the Buffalo community, and embrace the opportunity to enhance the college sports experience for our UB student-athletes."
Bulls Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is the exclusive multimedia rights holder for Buffalo Athletics and collaborates with the Bulls on all sponsorship opportunities. Since their respective approvals, Learfield has shown industry-leading success in delivering impactful jersey patch and on-field logo partnerships across the college athletics ecosystem.
If you or your brand is interested in jersey patch partnership or additional sponsorship opportunities, please contact Bulls Sports Properties Interim General Manager Chuck Gray today at chuck.gray@learfield.com.
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