UB Partners with The BrandR Group on Co-Branded NIL Store
8/23/2024 10:00:00 AM | Football, General, Men's Basketball, Softball, Women's Basketball, Women's Soccer, Women's Volleyball
BUFFALO, NY – The University at Buffalo Athletics has partnered with The BrandR Group (TBG) on student-athlete NIL merchandise which will be available through official retail channels including Athlete's Thread and Campus Ink.
With every purchase, Buffalo fans will place industry-leading payments directly into their favorite athlete's pocket.
Through the website, every athlete signed up will possess a digital locker room that includes a collection of personalized core products featuring the individual name and jersey numbers of participating student-athletes.
These retailers will be continuously onboarding new athletes, while dropping custom merchandise for individual athletes and teams throughout the year to capture the biggest Bulls moments. All merchandise is officially licensed by UB.
Both companies handle all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. These retailers work directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success. In addition to Athlete's Thread and Campus Ink, BrandR will be working to add licenses for future products as well.
About Athlete's Thread
Athlete's Thread is a custom apparel brand within the NIL space, yet our team people behind the brand is not new to the licensed custom apparel industry. Athlete's Thread is within the Threadly Brand family, which encompasses Greek House, College Thread, Threadly, and Athlete's Thread. Threadly has been a company in the licensing apparel industry since 2013, and Athlete's Thread is the newest addition to the family, focusing on NIL merchandise for every athlete.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
With every purchase, Buffalo fans will place industry-leading payments directly into their favorite athlete's pocket.
Through the website, every athlete signed up will possess a digital locker room that includes a collection of personalized core products featuring the individual name and jersey numbers of participating student-athletes.
These retailers will be continuously onboarding new athletes, while dropping custom merchandise for individual athletes and teams throughout the year to capture the biggest Bulls moments. All merchandise is officially licensed by UB.
Both companies handle all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. These retailers work directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success. In addition to Athlete's Thread and Campus Ink, BrandR will be working to add licenses for future products as well.
About Athlete's Thread
Athlete's Thread is a custom apparel brand within the NIL space, yet our team people behind the brand is not new to the licensed custom apparel industry. Athlete's Thread is within the Threadly Brand family, which encompasses Greek House, College Thread, Threadly, and Athlete's Thread. Threadly has been a company in the licensing apparel industry since 2013, and Athlete's Thread is the newest addition to the family, focusing on NIL merchandise for every athlete.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
Coach Lembo Week 3 Press Conference (vs. Kent State)
Tuesday, September 09
Buffalo Classic Day 3
Monday, September 08
Buffalo Classic Day 2
Monday, September 08
Buffalo Classic Day 1
Monday, September 08
