Bulls Unveil Exciting 2026 Home Football Promotions at Broadview Stadium
3/30/2026 3:20:00 PM | Football, General
BUFFALO, NY – The University at Buffalo football team is set to deliver an unforgettable 2026 season at Broadview Stadium, highlighted by a dynamic lineup of themed games, fan experiences, and one-of-a-kind promotions designed to energize Bulls fans of all ages.
From high-energy night games and family-friendly celebrations to rivalry showdowns and uniquely Buffalo traditions, this year's home schedule offers something for everyone.
"This year's promotional schedule reflects our commitment to creating an electric atmosphere and a true game day experience for our fans," said Vice President and Director of Athletics Mark Alnutt. "We've built a lineup that celebrates our community, engages fans of all ages, and showcases what makes UB and Western New York such a special place. We're excited to welcome Bulls fans back to Broadview Stadium this fall."
September 3 - Albany
Kickoff in Style: 716 Night / Light Up the Night
The Bulls open the season under the lights with a celebration of Western New York pride. "716 Night / Light Up the Night" will transform Broadview Stadium into a glowing spectacle, featuring light-up giveaways, interactive experiences, and a postgame fireworks show. Fans can also enjoy unique activations including a human-powered snow cone machine, rock climbing wall, and special meet-and-greet opportunities with Buffalo sports teams.
September 26 - Robert Morris
A Homecoming to Remember: Homecoming & Family Weekend
Homecoming will bring alumni, families, and the UB community back to campus for a celebration filled with school spirit, themed tailgates, and high-energy entertainment. Fans can test their skills on a mechanical bull and enjoy family-friendly activities in the fieldhouse. Back by popular demand, the fan-favorite cowboy hat giveaway returns, bringing a classic game day tradition and helping Bulls fans look the part for this unforgettable celebration.
Family Weekend at the University at Buffalo is an eagerly anticipated event that brings together students, their families and supporters, friends, and the university community in a celebration of the pride we have for our university. Find time to explore our campuses, cheer on our UB Bulls at our homecoming football game, and connect to the pride we have for our community at UB!
October 3 - Western Michigan
Fun for the Whole Family: Kids Day / Band Day / Spirit Day
Designed with young fans in mind, this game will feature a full day of family-focused entertainment. Kids can enjoy a bubble party, inflatable obstacle courses, and a pregame spirit clinic, while high school band members will have the opportunity to play alongside the Thunder of the East Marching Band throughout the game. Special ticket offers and giveaways, including replica jerseys, will make this a can't-miss event for families and youth groups. Photo of the kids in the jerseys from last year?
October 17 - UMass
Rivalry Renewed: Flagship Cup
The intensity ramps up as the Bulls defend the Flagship Cup in their annual rivalry game against UMass. After last season's thrilling finish, fans can expect another high-stakes matchup filled with energy and pride. The game will also honor local heroes through Healthcare, Military, and First Responder Appreciation initiatives, with special recognitions throughout the day.
October 24 - Bowling Green
Celebrating the Bulls: Senior Day
Senior Day will honor the contributions of UB's graduating student-athletes while welcoming alumni and families back to campus. The day will also align with a major campus admissions event, creating a vibrant atmosphere as future Bulls experience game day firsthand.
November 18 - Central Michigan
A Buffalo Tradition Returns: MACtion Meat Raffle
Back by popular demand, the MACtion Meat Raffle returns for a midweek showdown like no other. Combining the excitement of college football with a uniquely Buffalo tradition, fans will have the chance to win a variety of prizes, from ribeyes to roasts throughout the night. With hundreds of pounds of meat ready to be won, you just might head home with your freezer fully stocked by the final whistle.
Enhanced Game Day Experience All Season Long
In addition to themed games, fans can look forward to a full slate of season-long entertainment:
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Victory Walk featuring the team, cheerleaders, and Thunder of the East Marching Band at two hours prior to kickoff.
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Broadview Village will host pregame tailgating opportunities for fans to enjoy
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Coca-Cola Fan Zone with interactive games and activities
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Live DJs on the field to energize the crowd pregame
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Halftime performances by the marching band
With an exciting mix of tradition, innovation, and community celebration, the 2026 UB Football season promises to deliver one of the most engaging fan experiences in program history.
Season tickets are on sale now, and fans can secure their spot at Broadview Stadium for an unforgettable fall by visiting https://ubbulls.evenue.net/events/FB
Additional details on group experiences, promotions, and giveaways will be announced throughout the summer, so fans are encouraged to stay tuned for more exciting updates.
