UB Athletics Renews Partnership with Nike Through Legends
7/21/2025 11:00:00 AM | General
BUFFALO, NY – Nike will continue to be the exclusive provider of uniforms and competition apparel for University at Buffalo athletics thanks to a renewed partnership between UB Athletics and Legends. UB signed a new five-year agreement with global premium experiences company Legends' merchandise division.
The agreement, which commenced on July 1, 2025, and runs through June 30, 2030, makes Nike the exclusive outfitter for all 16 varsity sports teams and includes performance-based incentives as well as marketing and promotional opportunities.
"This renewed partnership with Nike and Legends gives us the ability to strengthen our presence in the apparel space as we continue to build our brand on a national level," UB Vice President and Director of Athletics Mark Alnutt said. "I am grateful for the opportunity to collaborate with a company like Legends, who delivers a first-class customer service experience and Nike, who is the preeminent leader in this industry. They have continued to invest in UB Athletics, and our programs and I look forward to this continued partnership."
"We're proud to extend our partnership with the University of Buffalo and execute a long-term Nike apparel agreement for the university," said Scott Corcoran Senior Vice President of Business Development, Global Merchandise at Legends. "The collaboration ensures UB's student-athletes will have access to world-class gear designed to support their athletic performance."
Legends acquired Buffalo-based ADPRO Sports in September 2023, the company now serves as the branded solutions arm of Legends' global merchandise business. UB's partnership with ADPRO Sports dates back to 2004.
ABOUT NIKE, INC.
NIKE, Inc., headquartered in Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.
About Legends
Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional experiences for fans worldwide. The company offers partners a 360-degree data and analytics-fueled service solution platform to drive revenue, heighten their brand, and execute their vision. Founded in 2008, Legends works with marquee clients across professional sports, collegiate, attractions, entertainment, conventions, and leisure. Legends is the industry leader in designing, planning, and realizing exceptional experiences in sports and entertainment. Follow Legends on LinkedIn, Instagram, and X.
The agreement, which commenced on July 1, 2025, and runs through June 30, 2030, makes Nike the exclusive outfitter for all 16 varsity sports teams and includes performance-based incentives as well as marketing and promotional opportunities.
"This renewed partnership with Nike and Legends gives us the ability to strengthen our presence in the apparel space as we continue to build our brand on a national level," UB Vice President and Director of Athletics Mark Alnutt said. "I am grateful for the opportunity to collaborate with a company like Legends, who delivers a first-class customer service experience and Nike, who is the preeminent leader in this industry. They have continued to invest in UB Athletics, and our programs and I look forward to this continued partnership."
"We're proud to extend our partnership with the University of Buffalo and execute a long-term Nike apparel agreement for the university," said Scott Corcoran Senior Vice President of Business Development, Global Merchandise at Legends. "The collaboration ensures UB's student-athletes will have access to world-class gear designed to support their athletic performance."
Legends acquired Buffalo-based ADPRO Sports in September 2023, the company now serves as the branded solutions arm of Legends' global merchandise business. UB's partnership with ADPRO Sports dates back to 2004.
ABOUT NIKE, INC.
NIKE, Inc., headquartered in Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.
About Legends
Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional experiences for fans worldwide. The company offers partners a 360-degree data and analytics-fueled service solution platform to drive revenue, heighten their brand, and execute their vision. Founded in 2008, Legends works with marquee clients across professional sports, collegiate, attractions, entertainment, conventions, and leisure. Legends is the industry leader in designing, planning, and realizing exceptional experiences in sports and entertainment. Follow Legends on LinkedIn, Instagram, and X.
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