Jeremy Applegate is entering his 19th year at the University at Buffalo Division of Athletics and his first as Associate Athletic Director for Development & Premium Seating. Applegate is the all-time leading fundraiser in UB Athletics history by helping to raise in excess of $15 million dollars.
His new role will focus on increasing the sale of Premium Seating, which includes UB Football’s Edmund Gicewicz Club, UB Stadium Suites, football priority season tickets, and courtside seats for men’s and women’s basketball. Applegate’s responsibilities will also include assisting in the increase of new donors and is the Athletics Development’s liaison to the women’s soccer and wrestling programs. Applegate has taken over as the tournament director of the UB Athletics Golf Classic. Proceeds from the annual event help to support Athletics Community Care Ticket Program, which provide football and basketball complimentary tickets to charitable organizations.
In his previous capacity as the Associate Athletic Director of Corporate Sales & Strategic Partnerships, Applegate helped raise a school record $1.75 million dollars in the sales of corporate partnerships last year. He was responsible for overseeing the day-to-day operations of activating sponsor programs for 60 plus partners each year. Sponsorship sales increase by 50% during his tenure and he made significant contributions in selling 20% of football season tickets through the sales sponsorships. He assisted in establishing TEAM UB, a rights holder program for partners that designated Official status and the ability to use UB Athletics marks.
Applegate got his start in sports marketing in 1992 working in ticket sales for the Buffalo Bisons, a Triple-A minor league baseball team, for two seasons. He worked in the private sector for six years before returning to sports in 1999 as a ticket sales associate for athletic department.
He has been recognized nationally by.the National Association for Collegiate Marketing Administrators (NACMA) by winning one gold and two bronze awards for sponsorship activation and fulfillment. Currently he is a member of NACDA, Buffalo Niagara Sales and Marketing Executives, and the Advertising Club of Buffalo.
Applegate received his Bachelor’s degree in a Business Administration and Marketing from the State University of New York College at Fredonia where he played varsity hockey for the Blue Devils. He has been involved in coaching youth hockey, baseball, and soccer. His hockey teams have achieved numerous national rankings.
Applegate and his wife, Trish reside in Lakeview, New York with his two children Emily and Evan.